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Sheep Industry 10 Year Strategic Plan

Sheep

This strategy provides the SA sheep industry with a clear vision of what the industry is capable of achieving and will help participants and stakeholders understand the benefits of working together in a number of key areas.

Sheep Industry 10 Year Strategic Plan (pdf, 461kb)

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A united industry with a shared vision can more strongly influence and encourage Governments and national industry bodies to contribute to issues that are important to industry development in this State.

Increased farm production of meat and fibre, and processing of meat and co-products will boost the industry’s contribution to the State economy, and generate new employment.

This strategic paper highlights the potential gains for the wool industry through increasing the professionalism with which people manage their business.

Thoroughly understanding the demands and requirements of our downstream customers and adjusting our operations accordingly will deliver substantial increases in the total value and profitability of the sheep industry in the State – and; therefore, its attractiveness to producers, workers and investors.

This plan strongly emphasises the fact our market is customer, not production, driven.

It proposes a focused set of initiatives to ensure the SA sheep industry is more closely integrated to meet consumer market demands, address competitive pressures and increase industry profitability.

Many of the initiatives are production-based as it is extremely important to the competitiveness of the entire value chain that an increase in the quality, reliability and consistency of product be achieved.

This will underpin an expansion in meat processing and meat value-adding in South Australia, and enhance market access in both meat and fibre markets.

The wholesale value of the industry’s output is estimated to be worth $1.1 billion annually. Achievable productivity and quality gains in the total SA flock can increase that value to $1.5 billion in 10 years.

It is important to note that this strategic plan is entirely market driven, and is prepared against a background of developments in global and domestic food and apparel value chains.

It takes account of volatile markets and the changing supply chain for fibre, alongside long-term opportunities that will come from increasing demand for sheep meat.

The plan also recognises the role of sheep in mixed agribusiness enterprises across a diverse set of production conditions, and the inter-relationship between meat, wool and co-products.

Who can I contact?

Simon Gierke
PIRSA Livestock
p +61 8 8204 9299
e simon.gierke@sa.gov.au