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Innova Market Insights

In partnership with the SA Food Centre, Innova Market Insights is providing free access to selected detailed reviews and news features highlighting the latest international trends, data and product insights on food categories for the SA food industry.

International Food Industry Reviews

Going Natural with Superfruits and Super Vegetables
This Innova review reveals that the going natural trend is still a dominant force with global product launches over the last two years increasing. Trends include highlighting natural ingredients on the front of packaging, using colours to market for health, eating foods with colour, vegetables packed with claims, reminding consumers of the benefits of fruit, juices with inherent health benefits and natural antioxidants.
Read: Going Natural with Superfruits and Super Vegetables (pdf, 1mb)

Condition Specific Ingredients
This Innova review reveals emerging condition specific ingredients incorporated into products for a health boost. An Innova analysis of recent global nutritional product launches from January 2009 to April 2010 in key emerging condition specific segments such as heart, brain, bone/joint, gut-digestive and immunity health has found a high amount of new product activity and nutritional ingredient incorporation. 
Read: Condition Specific (pdf, 1.29mb)

Packaging Solutions & Material Highlights
This Innova review reveals that businesses need to help consumers understand sustainability to assist their purchasing decisions. Currently, sustainability efforts are most apparent to consumers in the form of packaging materials used for foods and beverages. Typical terms used by manufacturers to claim sustainability are; eco-friendly, biodegradable, compostable, recyclable, carbon footprint and fair-trade.
Read: Packaging Solutions and Materials Highlights (pdf, 785kb)

Top Ten Trends
This Innova review reveals that the sense of simplicity and sustainability are two key driving forces in new product development. Other key trends emerging that are likely to have a profound effect on the market include cooking at home, inherent nutrition, functional superstars, going immune, new delivery for energy, free from rises, extreme flavours and real authenticity.
Read: Top Ten Trends (pdf, 4400kb)

Global sugar & sweetners product trends
This Innova review reveals the emergence of low GI claims, diabetic sustainability claims and natural claims continuing to grow. The health innovations for sweetners with additional ingredients such as fibre and probiotics as well as the diet market are also explored.
Read: Global sugar & sweetners product trends (pdf, 570kb)

Insight into Private Labels
This Innova review features opportunities for private label products include healthy innovation choices, increases in ethical claims, sustainable choices, cleaner labelling, addressing allergies, unique flavours, differing through premium and following food service trends.
Read: Insight into Private Labels (pdf, 475kb)

Fish and Seafood Products
This Innova review features some new fish and seafood products from aroud the world. Products highlighted include microwaveable, flavouring based on herb, spices or sauces, fish snacks, seafood delicacies, indulgence and premium, and uncommon salmon varieties.
Read: Fish & Seafood Products (pdf, 896kb)

Cut the salt, keep the taste!
This Innova review shows that high salt consumption levels have become a key health concern in a number of countries. Reduction in salt levels in products has been apparent across a wide range of product types, including bread, breakfast cereals and ready meals.
Read: Low Sodium (pdf, 547kb)
 
Ingredients with Potential
A colourful look at some of the latest ingredient innovations to be making waves.  This review was prepared for Innova’s Ingredients in Action stand at the 2009 Food Ingredients Europe ( FIE ) exhibition, Frankfurt.
Read: Ingredients with Potential (pdf, 1.65mb)

What's ahead for chocolate?
This Innova report shows that consumers are looking for more indulgence products.
Read: Boxed Chocolate Trends (pdf, 1.9 mb)

Success with Satiety 
Satiety is a rather technical term for most people, but put simply, in relation to weight management, it is all about feeling full after eating.  This review was prepared for Innova’s Taste the Trend stand at the Institute of Food Technology Food Expo 2009, Anaheim, California.
Read: Success with Satiety (pdf, 2.21mb)

Packaging Breakthroughs
This review provides a look at the significant features, such as weight reduction and added functionality, that are driving new packaging innovations.  It was prepared for Innova’s Taste the Trend stand at the Institute of Food Technology Food Expo 2009, Anaheim, California.
Read: Packaging Breakthroughs (pdf, 1.86mb)

International News Features

December 2010: Baobab - a fruit with a future? (pdf, 47.5kb)
November 2010: Top ten trends for 2011 - processed is out, value is in! (pdf, 70kb)
November 2010: Wasabi gains popularity (pdf, 49kb)
September 2010: Growth in Chilled and Frozen Pizza (pdf, 50kb)
August 2010: Monk Fruit to Mirror Stevia's Success? (pdf, 60kb )
July 2010: Argan oil and exotic super star? (pdf, 50kb)
July 2010: Heart health products push ahead (pdf, 47kb)
June 2010: Wholegrain growth in USA and Europe (pdf, 50kb)
April 2010: Gut instincts still on course (pdf, 52kb)
March 2010: Global rise in gluten free (pdf, 53kb)
March 2010: Cut the salt, keep the taste! (pdf, 75 kb)
January 2010: Breakfast Cereal Activity Remains Strong (pdf, 52 kb)
December 2009: Cereal and Energy bars showing maturity in the USA (pdf, 49 kb)
November 2009: New Product Trends 2010 (pdf, 69 kb)

The Innova Database

The Innova Database (www.innovadatabase.com) is the product of choice for your whole product development team. See what food manufacturers are doing around the world in a way you never thought possible. Track trends, competitors, ingredients and flavours.

Innova contains excellent product pictures, search possibilities and analysis. Get the world of new products on your desk, set e-alerts, examine category activity, find new ideas, be inspired. In today's fast moving environment this is a resource you cannot afford to be without.

Want to know more?

Contact
Glen Wells
Regional Director Innova Market Insights (Australasia) Pty Ltd
a: PO Box 357 Ermington 1700 NSW Australia
p: + 61 2 9647 1479
m: + 61 407 262 838
f: + 61 2 9647 1476 
e: Glen.Wells@innova-food.com.au
w: www.innova-food.com.au