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Think west for new markets

Next year's Fine Food Perth couldn't come sooner for Pendleton Estate.
Pencil 22 to 24 March 2009 in your diaries for the Fine Food Perth tradeshow.

ft28-p15-1The extra virgin olive oil and fine food purveyors, based in South Australia's Limestone Coast region, is a regular fixture on the Flavour SA trade show circuit - and says the effort is well worth it.

"The Interstate Market Development Program and Fine Food trade shows have helped our business enormously," Pendleton Estate Brand Manager Amanda Hunt said.

"It's given us opportunities to showcase our product to a wide range of buyers we normally wouldn't have access to in a short space of time. It's opened up doors for us that would have taken a lot more time and money to open up if we hadn't been involved in the trade shows."

Amanda said the fact that Pendleton Estate was less than three years old and already a national player in the olive oil market place was testament to the program's success. Fine Food Perth is the largest food industry event in Western Australia. It will feature more than 180 exhibitors and showcase the best of food and wine ideas.

Catherine Barnett, Executive Officer of Flavour SA, said Perth was an emerging market, and Fine Food Perth represented an ideal opportunity for SA businesses to increase awareness and sales in the WA market. Flavour SA has been charged with delivering the Interstate Market Development program, including Fine Food Tradeshows, as part of the PIRSA Market Development program under the South Australian Food Plan 2007-2010. Program initiatives include:

  • Market awareness missionsto take first time SA exporters to new interstate markets
  • Managing the in-bound buyers program to identify key retailers and distributors from interstate and delivering sales opportunities by showcasing SA produce in a central location as well as a regional area.
  • Interstate tradeshow programs, showcasing SA food companies and maximising sales opportunities.
  • Developing in-market promotions that increase the awareness of SA as a source of quality products to retailers and consumers,creating opportunities for sales and conducting market research on products.

Catherine said a number of South Australian food businesses would participate in Fine Food Perth and there is still limited space available.

Want to know more?
Contact
Catherine Barnett Flavour SA
p +61 8 8431 7131
e contact@flavoursa.com.au