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Food-e-News, January 2010

  1. Key ingredients to food branding
  2. What are SA’s top food export markets?
  3. Food Strategy operations underway
  4. Think Food – a South Australian Trade Show
  5. Food trends for 2010
  6. Measuring the SA food industry
  7. Strengthening SA’s food systems
  8. Key agricultural conference in Adelaide  

Key ingredients to food branding

Flavour SA’s first networking night for 2010 is 16 February at The Kings Hotel from 5.30pm to 7.30pm. Sam Tucker, Managing Director of Tucker’s Natural along with Tom Demasi from Demasi Jones Design are guest speaking on the topic ‘Key ingredients to food branding’. Sam will provide a snapshot of the pathway to getting his crackers into the global marketplace while Tom will highlight the design process which has facilitated that success. The highly successful Flavour SA Networking Nights are back each month for 2010 and will be profiling a local business.

Want to attend?

Amanda Hunt
Flavour SA
p +61 415 050 494
e contact@flavoursa.com.au

What are SA’s best food export markets?

Japan, USA and Hong Kong are South Australia’s major markets for South Australian food exports according to the latest bi-monthly export bulletin produced by PIRSA’s Market Intelligence Unit. The bulletin highlights that SA exports food to a diverse range of markets, with more than 50 countries buying over $1 million worth of SA food in the last year. Japan is the largest market for SA food exports, with the total remaining steady for each of the last three years at approximately $380 million and Bluefin Tuna remaining as the largest food export to Japan. USA has increased each of the last five years, nearly doubling to $280 million in 2008/09, a growth driven almost entirely by the increasing value in the exports of meat, particularly lamb. And Hong Kong is the third largest market with seafood (lobster and abalone) accounting for much of export total along with meat and fruit.

Food Export Bulletin - Issue 3, January 2009 (pdf, 315kb)

Want to know more?

Matthew Palmer
PIRSA
p +61 8 8226 1919
e matthew.palmer@sa.gov.au

Food Strategy operations underway

Industry champions together with their government partners are working hard towards completing the operational plan for the new South Australian Food Strategy 2010-2015. An audit of current food related projects across industry and within government is being undertaken in each priority area to assist with the development of new programs to deliver the Strategy. The operational plan is expected to be completed by March 2010 and a snapshot detailing the current status of the Strategy and who is involved is available.

Snapshot of the South Australian Food Strategy 2010-2015 (pdf, 140kb)

For further details

Vicki Mavrakis
PIRSA
p +61 8 8226 1744
e vicki.mavrakis@sa.gov.au

Think Food – a South Australian Trade Show

Food producers have a unique opportunity to exhibit and meet buyers, make new relationships and grow sales at Think Food, A South Australian Food Trade Show on Tuesday 2 March 2009 at the Adelaide Showground. Flavour SA, supported by PIRSA is organising this exciting new event aimed at showcasing, promoting and selling the best food produced in this state. Invited trade guests will include South Australian retail buyers, chefs, purchasing managers and a group of prominent interstate food distributors and buyers for the retail and food service markets. The trade show allows food companies to maximise sales for a relatively low cost – both in time and financially. The cost includes a dressed trestle and attendance of one representative from each company to attend the Networking/Cocktail party. Additional tickets for the networking event are able to be purchased.

View the Think Food Exhibition Flyer for costs and to register.

For further enquiries

Mary Ferguson
Flavour SA
p +61 412 420 856
e contact@flavoursa.com.au

Food trends for 2010

It’s a new year, new decade and according to Supermarket Guru, Phil Lempert consumers want simple, cost-efficient foods they can prepare at home and don’t compromise on quality. As the recession fades consumers are taking a real look at every aspect of food – where it comes from and the ingredients label. Phil predicts the following trends for 2010:

  1. Less is More - brands will use ‘real foods’ on shortened ingredient labels.
  2. Changing Face of Private Label - Brands will develop co-branded private label foods with retailers putting major food companies back in grocery carts.
  3. Getting Back to Basics - The 2009 economy sent millions back into the kitchen to prepare meals for their families coupled with the success of cooking shows.
  4. The Butcher’s Back - more than ever, consumers want to know where their food is coming from, especially in meat.
  5. Power of the Collective - Social networking has expanded and more shoppers will depend less on advertising and more on word-of-mouth to make decisions.
  6. Relaxation Foods - More brands will focus on positioning their products as ‘relaxation’ foods rather than ‘comfort’.

For more visit www.supermarketguru.com

Measuring the SA food industry

The latest South Australian Food Industry ScoreCards developed by PIRSA have been released for 2008-09. The field crops, livestock, dairy, horticulture and seafood ScoreCards measure the value adding components of food revenue along the value chain and provide an economic analysis of each stage. The contribution to South Australia’s gross food revenue of $12.4 billion for each industry was:

  • Field crops - $3.3 billion or 27 per cent
  • Livestock - $3.5 billion or 28 per cent
  • Dairy - $817 million or 7 per cent
  • Horticulture (excluding wine grapes) - $2.4 billion or 19 per cent
  • Seafood (including aquaculture) - $820 million or 7 per cent

The full reports can be found at www.safoodcentre.com.au/scorecard/industry_scorecards

For more information

Jack Langberg
PIRSA
p +61 8204 9571
e jack.langberg@sa.gov.au

Strengthening SA’s food systems

From Plains to Plate: the Future of Food in South Australia is a not to miss and free public forum on Wednesday 10 February 2010. It will be a convergence of ideas and skills from community, business and government focussed on strengthening South Australia's food systems in the face of intensifying environmental, social and economic challenges. Food writer Gay Bilson, permaculture farmer and educator Graham Brookman and community food systems expert Clare Nettle will lead the forum combining their creativity, passion and skill with the freshest ideas for sustaining and growing South Australia's rich food legacy into the future.

Want to attend?

Narelle Walker
PIRSA
p +61 432 982 213
e narelle.walker@foe.org.au
w futureoffoodsa.ning.com

Key agricultural economic conference in Adelaide

Food and wine value chains, consumer demand and trends, climate change and land use, water management, agricultural productivity and natural resource management are important issues confronting policy makers. The 2010 Australian Agricultural & Resource Economics Society (AARES) National Conference in Adelaide offers a dynamic and diverse program with leading international speakers around the theme of Government Roles in Resource-Based Industries in an Interconnected World. Pre-conference workshops occur 8-9 February with the conference from 10 - 12 February at the Adelaide Convention Centre. PIRSA is Platinum Sponsor of the conference in recognition of the importance in challenging thinking and providing information on the latest development and research.

View the program and register your attendance.

Want to know more?

All Occasions Management
p +61 8 8125 2200
w www.alloccasionsgroup.com/AARES2010