Innovation

How will my products, packaging and manufacturing processes differ from my competitors in ways that add value to the consumer?

Innovation has an important place in business and product development – and can be critical in forging a competitive advantage through understanding consumers, competitors and the market environment.

Innova Market Insights

Going Natural with Superfruits and Super Vegetables

Our latest Innova International Food Industry Review reveals that the going natural trend is still a dominant force with global product launches over the last two years increasing. Trends include highlighting natural ingredients on the front of packaging, using colours to market for health, eating foods with colour and vegetables packed with claims.
Read: Going Natural with Superfruits and Super Vegetables (pdf, 1mb)

More Innova International Food Industry Reviews and News Features...

For today's news on food internationally and a searchable archive of past news items...visit Food Ingredients First