Growing and producing

What is the role of the grower or producer in creating a product for consumers?

The demands on business to attain and remain globally competitive continue to change. The nature of business and the environment is ever changing, and growers and producers must constantly evolve to keep themselves at the forefront.

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Growers and producers must be an active member of the product value chain and develop relationships with other businesses to understand the demands of consumers and the product attributes they are willing to pay for.

The availability and use of natural resources is under pressure and growers and producers must ensure the way they grow their produce is environmentally sustainable and in line with customer needs and consumer demands.

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Innova Market Insights

Going Natural with Superfruits and Super Vegetables

Our latest Innova International Food Industry Review reveals that the going natural trend is still a dominant force with global product launches over the last two years increasing. Trends include highlighting natural ingredients on the front of packaging, using colours to market for health, eating foods with colour and vegetables packed with claims.
Read: Going Natural with Superfruits and Super Vegetables (pdf, 1mb)

More Innova International Food Industry Reviews and News Features...

For today's news on food internationally and a searchable archive of past news items...visit Food Ingredients First

Australian Food News