Consumers

Who are your consumers and why will they buy your product?

Consumer spending on food and beverages in Australia is more than $106 billion each year. This accounts for around 47 per cent of total Australian retail turnover, with supermarkets and grocery outlets continuing to capture the majority of sales with 61 per cent of total food sales. Cafes and restaurants account for around 14 per cent and takeaway food outlets around nine per cent.

Read about ...

The consumer is the person who will ultimately buy and consume your product. The consumer determines what attributes are valued in a product. Value chain thinking focuses on what the consumer wants and then works with other businesses along the value chain to meet those needs.  It creates 'demand pull' rather than 'supply push' – where businesses have thought about what they can produce and then pushed it out to the market.

Consumers are different to customers. The customer is how you reach the consumer – the next business in the chain. In order for your product to enter the market, you must understand and meet the needs of your customer.

To gain a competitive advantage you and all of the businesses in your product’s value chain must understand and respond to consumer knowledge and trends. Who is buying your product, why are they choosing that particular product and where are they purchasing it? 

Knowledge and understanding of the customer and consumer and supplying a product they wish to buy is the key to a successful business.

To find out more, visit:

Innova Market Insights

Going Natural with Superfruits and Super Vegetables

Our latest Innova International Food Industry Review reveals that the going natural trend is still a dominant force with global product launches over the last two years increasing. Trends include highlighting natural ingredients on the front of packaging, using colours to market for health, eating foods with colour and vegetables packed with claims.
Read: Going Natural with Superfruits and Super Vegetables (pdf, 1mb)

More Innova International Food Industry Reviews and News Features...

For today's news on food internationally and a searchable archive of past news items...visit Food Ingredients First

Australian Food News